On Monday 24 June A Level and BTEC Business students visited Cotswold Wildlife Park. The day begins with a marketing lecture. Students get an insight into the various research methods the park use, the way in which they identify a variety of target market segments and how they promote and advertise the park to each of these different groups. The talk also covers the way in which marketing has changed over the years and the growing importance of sites such as Trip Advisor and social media.
Students then get the opportunity to spend some time in the park which was thoroughly enjoyed by all.