Published 17 June 2024
On Tuesday 4 June, A Level Business students and L3 BTEC Business students visited Cotswold Wildlife Park. The day included a business lecture. Students got an insight into the ownership and structure of the business and the way in which external factors, for example legislation and technology, affect the management of the park. The talk also covers the way in which the park undertakes its marketing and how it has changed over the years, with the growing importance of sites such as Trip Advisor and social media.
Students then got the opportunity to spend some time in the park, which was thoroughly enjoyed by all.
“It was amazing! I enjoyed seeing the giraffes”– Charlie (12E6)
“The talk was very interesting and helped us to understand the running of the business” – James (12P4)
“We found the trip a lovely day out, visiting all the animals and the talk was very informative, as we learnt all about marketing strategies, which helped us to match our learning with real life situations” – Eva (12E4) and Beth (12E7)
